Disposable income from Norlha’s employees has had a far reaching effect on Ritoma’s a communal and cultural activities: Larger and more frequent contributions to the monastery and the different festivals that mark the life of the extended community, investment in race horses and the purchase of traditional clothing and furniture. Ceremonies and events became more vibrant and frequent and singers, poets, artists and craftsmen gained support and appreciation.

To be genuine and sustainable, culture must grow on its own. Ritoma’s inhabitants are culturally conscious and traditionally rooted. Providing them with a living in their natural context, in this case, the yak, will organically lead to the continuity and flourish of culture.